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The Secret: What Great Leaders Know and Do

It’s been ten years since Mark Miller and Ken Blanchard introduced a seemingly contradictory concept: to lead is to serve. The message still holds true. In the updated 10th anniversary edition of the now-classic business fable, struggling young leader Debbie Brewster discovers how to take her leadership to the next level as she learns the secret to truly motivate and inspire people.

$ 22.95 USD
If you know The Secret, both relationships and results will prosper.

• Why great leaders seem preoccupied with the future
• How people on the team ultimately determine your success or failure
• What three arenas require continuous improvement
• Why true success in leadership has two essential components
• How to knowingly strengthen—or unwittingly destroy—leadership credibility

The tenth anniversary edition includes a leadership self-assessment so readers can measure to what extent they lead by serving and where they can improve. The authors also have added answers to the most frequently asked questions about how to apply the SERVE model in the real world. As practical as it is uplifting, The Secret shares Blanchard’s and Miller’s wisdom about leadership in a form that anyone can easily understand and implement. This book will benefit not only those who read it but also the people who look to them for guidance and the organizations they serve.


It’s been ten years since Mark Miller and Ken Blanchard introduced a seemingly contradictory concept: to lead is to serve. The message still holds true. In the updated 10th anniversary edition of the now-classic business fable, struggling young leader Debbie Brewster discovers how to take her leadership to the next level as she learns the secret to truly motivate and inspire people.

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